Google Ads management. Nothing else.
For e-commerce brands that need profitable ROAS and SaaS companies that need qualified demos. You work directly with the person running your account, not a junior and not a rotating team.
I SELL PRODUCTS
Google Ads for E-commerce
Shopping and Performance Max built around your margins
Feed fixed before spend is scaled
Measured on profit, not just revenue
See the e-commerce plan
I SELL SOFTWARE
Google Ads for SaaS
High-intent search and competitor campaigns
CRM-connected conversion tracking
Measured on demos, SQLs and pipeline
See the SaaS plan
THE PROBLEM
Most Google Ads budgets leak in the same five places.
01
Conversions are broken or double counted
The account optimises toward numbers that are not real. Every decision after that is built on sand.
02
One catch-all Performance Max campaign
Brand traffic, junk placements and real growth all mixed together, so nobody can tell what actually works.
03
Branded search counted as growth
People who already knew you, reported as new demand. The ROAS looks great and the business does not grow.
04
A product feed full of disapprovals and thin titles
The strongest e-commerce lever, left untouched while the budget goes into bids.
05
Bidding to form fills instead of real sales or SQLs
Cheap leads that sales cannot use. The cost per lead looks good and the pipeline never moves.
WHAT WE DO
What we actually do.
Three things for stores, three things for software companies. Nothing outside Google Ads.
E-commerce
Shopping and feed optimisation
The feed is fixed before spend is scaled: titles, prices, availability and disapprovals, every week.
E-commerce
Performance Max, structured properly
Asset groups by margin, brand excluded, placements and search terms watched instead of left on autopilot.
E-commerce
Brand versus non-brand separation
Existing customers are not counted as growth. You see what new demand really costs, and what it returns.
SaaS
High-intent search and competitor campaigns
Category and competitor terms that reach buyers with a problem, with students and job seekers filtered out.
SaaS
Offline conversion tracking with your CRM
Qualified stages flow back to Google Ads, so bidding learns from pipeline instead of form fills.
SaaS
Bidding to pipeline, not form fills
Targets set on cost per SQL and CAC payback, reviewed against your real sales data every month.
HOW IT WORKS
A simple 90-day plan.
WEEK 1
Audit and tracking fix
Every conversion action checked, duplicates removed, values fixed. Nothing gets rebuilt on bad data.
WEEKS 2 TO 4
Restructure and rebuild
Campaigns rebuilt around margin or pipeline, with clean brand separation and a feed that works.
DAYS 30 TO 90
Optimise and scale
Budget moves to what works. Every change is logged and explained in a weekly note.
Every week you get a written change log: what changed, why, and what it did.
REPORTING
Your live dashboard, not a monthly PDF.
Spend, sales, ROAS or cost per demo, updated automatically, plus a weekly note on what we changed and why.
Account overview · last 30 days
LIVE
$18.4k
Ad spend
Billed at cost
4.2x
ROAS
Non-brand only
$21
Cost per purchase
New customers
61%
Non-brand share
Of total spend
Sample dashboard with sample data. Your real dashboard is built in Looker Studio on your own account.
RESULTS
Real accounts, real numbers.
Published with permission. Where a client asked to stay private, the brand is described but not named.
SAMPLE AUDIT FINDINGS
We are a new agency and we publish only real work.
Until client results are cleared for publication, this space shows a real audit, anonymised. [Owner: paste three real, anonymised audit findings here before launch.]
PRICING
Pricing is published on the website.
Ad spend is separate and always billed at cost. No percentage on top, no setup fee when your tracking already works.
Starter
$750
per month
For $3,000 to $10,000 monthly ad spend
Search and Shopping management
Conversion tracking fixes
Weekly written change log
Ad spend is separate and billed at cost.
Most popular
Growth
$1,500
per month
For $10,000 to $30,000 monthly ad spend
Everything in Starter
Performance Max and feed work
Live Looker Studio dashboard
Ad spend is separate and billed at cost.
Scale
8%
of ad spend
Above $30,000 monthly spend, minimum $2,500 a month
Everything in Growth
Offline conversion tracking
Monthly strategy call
Ad spend is separate and billed at cost.
QUESTIONS
Straight answers.
What does this cost?
Starter is $750 a month for $3,000 to $10,000 of monthly ad spend. Growth is $1,500 a month up to $30,000. Above that, Scale is 8% of spend with a $2,500 minimum. Ad spend is separate and billed at cost.